Wildflower Bread Company's Menu Innovation | Fast Casual Restaurants

In this episode of Fast Casual Nation, brought to you by Chepri, host Paul Barron sits down with Louis Basile, the president and founder of Wildflower Bread Company.

For over twenty years, Wildflower Bread Company has prioritized quality ingredients, fast and friendly service, and keeping customers’ needs paramount. This upscale fast casual restaurant is much acclaimed for its menu innovation and creative plating techniques.

“We’ll perfect the recipe, we’ll taste the recipe, we’ll work through the procedures,” says Basile. “Sometimes we’ll take it to test, but most of the time—because these are seasonal menu offerings—we’re very comfortable going right to market.”

Successful products stay on the menu. Depending on consumer feedback, items that struggle to connect with customers may be removed, reworked, or tried again the following year. “It’s really a collaborative process. We continue to seek ideas and search out the best culinary concepts,” adds Basile. “We’ve stayed pretty true to the brand—our mantra when it comes to customer service is whatever it takes.”

Make sure to watch the full episode above to learn more about Wildflower Bread Company’s most popular products and innovation techniques!

This post is sponsored by Chepri, which provides custom guest experience software development and builds frictionless web UI/UX, e-commerce, mobile, and kiosk apps for restaurant brands, chains, and franchisors.