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Rubio's Coastal Grill | Ocean-Inspired Fresh Mexican Fish Tacos
Founded in 1983, Rubio’s Coastal Grill specializes in ocean-inspired fish tacos. With over 200 restaurants, the fast casual “Fresh Mex” chain is committed to serving sustainable seafood across the country.
“We really rely on the ocean to provide all the seafood that we serve,” says Rubio. “This year, we will serve over 3.2 million pounds of seafood—and it’s growing, and it’s growing fast.”
The chain aims to encourage customers to be good stewards of the ocean. Investing in the environment and sustainability helps ensure that future generations have healthy seafood to enjoy.
“We work closely with regions and vendors to make sure that whether it’s shrimp or tilapia, it’s grown in a responsible manner in a very clean environment,” adds Rubio. “More than eighty percent of the seafood that we serve at Rubio’s is deemed sustainable.”
Make sure to watch the full episode above to learn more about the craftsmanship behind Rubio’s signature fish taco!
This post is sponsored by Chepri, which provides custom guest experience software development and builds frictionless web UI/UX, e-commerce, mobile, and kiosk apps for restaurant brands, chains, and franchisors.
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