Fast Casual Innovators - The Legends Video Series - Greg Dollarhyde

The innovator of Baja Fresh

The Fast Casual Nation Documentary, hosted by Paul Barron and featuring Greg Dollarhyde, is an in-depth exploration of the fast-casual dining industry. Throughout the film, Barron and Dollarhyde discuss the industry's origins, its growth and evolution over the years, and the key players who helped shape it into what it is today.

The film features interviews with a wide range of fast-casual restaurant innovators, including brand leaders from Chipotle, Firehouse Subs, and Panera who share their insights on what it takes to succeed in this highly competitive market. The documentary also explores the challenges and opportunities facing the industry today, from changing consumer tastes and preferences to the rise of technology and delivery services.

This is a behind the scenes making of this industry first documentary - available only to Fast Casual Nation Members!

Greg Dollarhyde is a highly accomplished leader in the fast-casual restaurant industry, with over three decades of experience as a CEO, entrepreneur, and consultant. Throughout his career, he has made significant contributions to the evolution of the fast-casual restaurant business, helping to shape its direction and growth.

One of Dollarhyde's most notable accomplishments was his role as the CEO of Veggie Grill, a fast casual restaurant chain focused on plant-based cuisine. Under his leadership, Veggie Grill expanded rapidly, growing from just one location in California to over 30 locations across the United States. Dollarhyde's emphasis on creating an exceptional customer experience, as well as his commitment to using high-quality, locally sourced ingredients, helped to differentiate Veggie Grill from other fast casual restaurants and attract a loyal following of customers.

Before his time at Veggie Grill, Dollarhyde served as the CEO of several other prominent restaurant chains, including the fast casual Mexican chain Baja Fresh and the gourmet pizza chain California Pizza Kitchen. He demonstrated his expertise in strategic planning, marketing, and operations management in these roles, helping to grow both companies significantly during his tenure.

In addition to his work as a CEO, Dollarhyde has also been a sought-after consultant and advisor in the restaurant industry. He has worked with a wide range of restaurant chains, from small startups to large multinational corporations, helping them to refine their strategies, improve their operations, and build strong brands.

Overall, Greg Dollarhyde's extensive experience and expertise have significantly impacted the fast casual restaurant industry, helping to drive its growth and evolution over the past several decades. His commitment to customer satisfaction, high-quality ingredients, and innovative cuisine has set a standard for excellence in the industry and inspired many others to follow in his footsteps.