A first of its kind, Fast Casual Nation will be featuring the innovation and passion supporting the unparalleled growth of the Fast Casual restaurant business.
WATCH THE TRAILER
The documentary highlights the concepts that are revolutionizing the industry, while changing the way America eats. The evolution of the fast casual segment is a true David vs. Goliath story. In the documentary, this story will unfold in a cinematic fashion that has never been seen in food media before. The future of farming, human health, and cultivation of culinary arts are at stake and Fast Casual may well be the savior of our industry.
A first of its kind, the documentary digs deeper than the series and explores the birth of the Fast Casual Nation segment through exclusive interviews with the industry insiders, who started it all. It will take viewers behind the scenes of the concepts that are changing and influencing modern-day dining.
The documentary highlights some of the best and most innovative fast casuals around the country, farmed from four seasons of coverage in the industry. It will answer the questions–
- what is fast casual?
- why are consumers and brands alike migrating to this new evolution of service, speed, quality and experience?
- could this be the segment that replaces the quick-serve option?
- why digital, social and mobile has had such a big impact on the smaller fast casual startups?
And many more, while giving viewers a visual bite of what the segment has to offer.
THE SEGMENT THAT CONSUMERS CAN’T GET ENOUGH OF
Paul Barron started pioneering the fast casual segment in 1993, long before it became mainstream in 2003-2004. However, the fast casual darling, Chipotle only opened its first location outside Colorado in 1999. Since then fast casual chains have been rapidly on the rise. So far in 2014, DigitalCoCo tracked more than 600 fast casual brands and that is projected to increase to 700 by mid 2015. The potential for this segment seems limitless, with a restaurant industry accounting for 700 billion industry, fast casual currently only occupies 50 billion of that.
With the fast casual concept changing and influencing the landscape of the entire restaurant industry, there is no better time than now to hold up a microscope and analyze the major players, trends, and influences in the segment.